CBS THIS MORNING: SATURDAY POSTS +20% Gain in Key Demo Compared to Last Year

On April 4, CBS THIS MORNING: SATURDAY posted a +20% ratings gain year-over-year in adults 25-54 (0.6/04 from 0.5/04), the demographic most important to those who advertise in news, according to Nielsen live plus same-day ratings.

Season-to-date, CBS THIS MORNING: SATURDAY is up +20% in adults 25-54 (0.6/04 from 0.5/04) and +7% in viewers (2.13m from 1.98m), and is the only Saturday morning network news broadcast posting gains in either measure.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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