CBS THIS MORNING Posts Year-to-Year Gains in Key Demo
By: Caryn Robbins Jun. 06, 2013
CBS This Morning posted double-digit percentage gains year-to-year among adults 25-54 (+14%) - the demographic most important to those who advertise in news - as well as viewers (+19%), households (+17%), women 25-54 (+25%) and women 18-49 (+17%).
CBS THIS MORNING added +450,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending May 31, 2013. For the week ending May 31, CBS This Morning improved its competitive position against NBC, closing the gap by 770,000 viewers.CBS THIS MORNING Week Ending May 31, 2013 Week Ending June 1, 2012 % Change Adults 25-54 0.8/6 0.7/6 +14% Viewers 2.78m 2.34m +19% Households 2.1/8 1.8/7 +17% Women 25-54 1.0/7 0.8/5 +25% Women 18-49 0.7/5 0.6/5 +17% Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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