CBS THIS MORNING Posts Year-to-Year Gains in Adults 25-54
By: Claire Hannum
CBS THIS MORNING posted double-digit percentage year-to-year gains among adults 25-54 (+13%), the demographic most important to those who advertise in News, as well as viewers (+13%) and households (+11%) compared to last year. CBS THIS MORNING added +320,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending April 5.
CBS THIS MORNING
Week Ending April 5, 2013 Week Ending April 6, 2012 % Change
Adults 25-54
0.9/6, 0.8/6, +13%
Viewers
2.79m, 2.47m, +13%
Households
2.1/8, 1.9/7, +11%
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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