CBS THIS MORNING Posts Largest Audience % Gains Among Broadcast Morning News
By: Caryn Robbins Jan. 22, 2016
CBS THIS MORNING posted the largest year-to-year percentage gains of all broadcasts morning news shows this week among viewers (+10%, 3.83m from 3.48m), adults 25-54 (+11%, 1.0/07 from 0.9/07), women 25-54 (+10%, 1.1/08 from 1.0/07), and women 18-49 (+33%, 0.8/06 from 0.6/05) compared to a year ago, according to Nielsen live plus same day ratings for the week ending Jan.15.
CBS THIS MORNING gained +350,000 viewers compared to the same week last year and closed the viewership gap with NBC by more than a quarter of a million (270,000) viewers, and cut the deficit with ABC by more than half a million viewers (620,000). Season-to-date, CBS THIS MORNING is up +8% in viewers (3.53m from 3.26m) and up +13% in adults 25-54 (0.9/07 from 0.8/07) compared to last year and is the only morning news broadcast to post gains.CBS THIS MORNING: SATURDAY CBS THIS MORNING: SATURDAY posted 2.28m viewers and 0.5/04 in adults 25-54 according to Nielsen live plus same day ratings for Jan. 16. Compared to same day last year, CBS THIS MORNING: SATURDAY is up +2% in viewers (from 2.23m). Season-to-date, CBS THIS MORNING: SATURDAY is up +4% in viewers (2.23m from 2.13m) and even in adults 25-54 (0.5/04) compared to last season. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.
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