CBS THIS MORNING Posts Double-Digit % Gains in A25-54
By: Caryn Robbins Jun. 18, 2015
CBS THIS MORNING was the only network morning news program to post year-to-year gains among adults 25-54 (+14%, 0.8/07 from 0.7/06), the demographic most important to those who advertise in news, viewers (+19%, 3.41m from 2.85m) and women 25-54 (+13%, 0.9/07 from 0.8/06) compared to a year ago for the week ending June 12.
According to Nielsen live plus same-day ratings, CBS THIS MORNING added +560,000 viewers year-over-year, closing the viewership gap with both NBC and ABC by 710,000 viewers, and bringing the viewership gap with NBC to less than one million viewers (970,000). Television year-to-date, CBS THIS MORNING is the only network morning news broadcast posting gains in adults 25-54 (+13%, 0.9/07 from 0.8/06) and viewers (+9%, 3.39m from 3.10m) compared to last year. CBS THIS MORNING: SATURDAY On June 13, CBS THIS MORNING: SATURDAY posted double-digit percentage gains in adults 25-54 (+25%, 0.5/04 from 0.4/03) and viewers (+12%, 1.93m from 1.73m) compared to the same week the year before. Television year-to-date, CBS THIS MORNING: SATURDAY is the only Saturday morning network broadcast posting gains in viewers (+8%, 2.11m from 1.94m) compared to last year. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.Videos