CBS SUNDAY MORNING Posts Year-to-Year Gains in Key Demos
By: Caryn Robbins May. 31, 2013
CBS SUNDAY MORNING WITH CHARLES OSGOOD was the #1 Sunday morning news program in adults 25-54 - the demographic that matters most to those who advertise in news - viewers and households, according to Nielsen live plus same day ratings for May 26, 2013.
CBS SUNDAY MORNING posted a 3.7/11 with 5.33m viewers and a 1.4/08 in adults 25-54. CBS SUNDAY MORNING was up +8% in adults 25-54 (from 1.3/07), up +12% in viewers (from 4.76m) and up +6% in households (from 3.5/11), compared to the same day last year. Television year-to-date, CBS SUNDAY MORNING was up +7% in adults 25-54 (1.5/07 from 1.4/07), up +8% in viewers (5.67m from 5.26m) and up +8% in households (4.0/11 from 3.7/10) compared to last year. Sunday's broadcast featured Anthony Mason's interview with the musical group Vampire Weekend; Serena Altschul's report on bird watching; John Blackstone's profile of illusionist David Copperfield; Lee Cowan's report on Charlie Haughey, a Vietnam veteran and photographer; and Mo Rocca's look at the evolution of swimsuits.CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer.
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