CBS SUNDAY MORNING Posts Year-to-Year Audience Gains
By: Caryn Robbins Apr. 28, 2016
CBS SUNDAY MORNING, the Nation's #1 Sunday morning news program, posted year-to-year gains in audience, surpassing 6 million viewers for the 12th time since January, according to Nielsen live plus same day ratings for April 24.
CBS SUNDAY MORNING delivered 6.02 million viewers and a 1.3/07 in adults 25-54, the demographic that matters most to those who advertise in news. Compared to the same day last year, CBS SUNDAY MORNING was up +2% in viewers (from 5.91m) and even in adults 25-54. Season-to-date, CBS SUNDAY MORNING is delivering 6.04 million viewers and a 1.3/07 in adults 24-54. CBS SUNDAY MORNING is #1 in households, viewers and adults 25-54, season-to-date. Sunday's broadcast, anchored by Charles Osgood, featured Scott Simon's report on the challenges humanitarian aid organizations face when good-intentioned people donated useless items to disaster-hit areas; Martha Teichner's look at a rare dictionary believed to be William Shakespeare's; Jim Axelrod's profile of late night comic host Larry Wilmore; Lee Cowan's chat with Nike founder and billionaire Phil Knight; Maurice DuBois' visit with two new actors making their Broadway debuts in "Shuffle Along;" Steve Hartman's story about Henry, the African tortoise; and commentary from Jim Gaffigan.Videos