CBS SUNDAY MORNING Delivers Its Best 2nd Quarter Audience in At Least 28 Years

By: Caryn Robbins Jul. 01, 2016

CBS SUNDAY MORNING, the nation's #1 Sunday morning news program, delivered its largest 2nd quarter audience in at least 28 years, according to Nielsen most current ratings for 2nd quarter 2016. The period marked the fourth consecutive 2nd quarter of year-over-year growth and the first time the broadcast finished the ratings period with 6 million viewers.

During 2nd quarter 2016, CBS SUNDAY MORNING delivered 6 million viewers and a 1.3/07 in adults 25-54, the demographic that matters most to those who advertise in news. CBS SUNDAY MORNING was up +4% in viewers (from 5.79m) and even in adults 25-54 compared to 2nd Quarter 2015. CBS SUNDAY MORNING has posted viewer gains in each 2nd quarter since 2013 and has +1.06m viewers since 2nd quarter 2012 (from 4.94m, +21%).

CBS SUNDAY MORNING closed out the quarter on June 26 as the #1 Sunday morning news program by delivering 5.51m viewers (+2% from 5.40m) and a 1.2/08 in adults 25-54 (+9% from 1.1/07), compared to the same day last year.

Television year-to-date, CBS SUNDAY MORNING is the #1 Sunday morning news program, with 6.01 million viewers and a 1.3/07 with adults 25-54.

CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer.

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