CBS Primetime Grows an Average of +52% in Most Recent Nielsen Total Content Ratings
CBS' primetime entertainment series grew an average of +52% from its live plus same day average, according to the most recent Nielsen Total Content Ratings (TCR) which measured the first 29 weeks of the 2016-2017 season. Nielsen's new TCR measures live plus 35 day viewing across multiple viewing platforms including VOD, TV and DVR. CBS measurement of online and mobile viewing is still in development and not included in this metric.Based on TCR season-to-date data through week 29, CBS' entertainment series delivered an average of 12.4 million viewers on a live plus 35 day basis, +52% more than its live plus same day average and +15% greater than its live plus 7 day average. CBS' 2016 TCR audience is even with the Network's audience of 16 years ago during the same time period, when only live viewing was measured. "The new Total Content Ratings measurement continues to demonstrate our ability to build huge, unparalleled audiences around network television programs and create valuable content assets in the process," said Kelly Kahl, President, CBS Entertainment. "It shines an even bigger spotlight on how viewer habits have changed and how post-live viewing is boosting viewership that isn't captured the next day or even within three and seven days." Television's #1 comedy, #1 drama and #1 new drama all grew substantially from their live plus same day averages: THE BIG BANG THEORY grew +65% to 23.72 million viewers. NCIS was up +42% to 21.22m. Freshman drama BULL and BLUE BLOODS added more than six million viewers each, while CRIMINAL MINDS, NCIS: NEW ORLEANS and SCORPION all added well over five million viewers.