CBS News Wins in Viewers for Third Consecutive Week
By: Caryn Robbins Oct. 16, 2015
For the third consecutive week of the 2015-2016 TV season, more people watched portions of CBS News' broadcasts than news programs on any other broadcast network, according to Nielsen most current ratings for the week ending Oct. 11. An estimated 85.4 million people watched portions of CBS news programs so far this season.
More important, an estimated 30.8 million of those tuning into portions of CBS News broadcasts this season were adults between the ages of 25-54, the key demographic for those advertising in news. CBS News had strong Nielsen performances across the board, with the CBS EVENING NEWS WITH SCOTT PELLEY and CBS THIS MORNING each posting the largest year-to-year percentage growth among the competition; 48 HOURS and 60 MINUTES were each the most-watched non-sports broadcasts on Saturday and Sunday respectively; CBS SUNDAY MORNING WITH CHARLES OSGOOD and FACE THE NATION were the #1 Sunday morning news and Sunday morning public affairs broadcasts with viewers; and CBS THIS MORNING: SATURDAY posted double-digit year-to-year percentage gains with viewers. CBS News' original reporting last week featured Steve Kroft's one-on-one interview with President Barack Obama; John Dickerson's sit-down with presidential hopeful Donald Trump; David Begnaud's extensive coverage of the flooding in South Carolina; Anthony Mason's interview with billionaire Charles Koch; Troy Roberts' investigation into the murder of a wealthy California couple; and Norah O'Donnell, CHARLIE ROSE and Gayle King's interview of presidential hopeful Ohio Gov. John Kasich.CBS SUNDAY MORNING WITH CHARLES OSGOOD was the #1 Sunday morning news program with viewers on Oct. 11. The broadcast delivered 5.04 million viewers and a 0.9/05 with adults 25-54. Season-to-date, CBS SUNDAY MORNING is delivering 5.12 million viewers and a 1.0/06 with adults 25-54.
48 HOURS was Saturday's #1 non-sports program with viewers on Oct. 10. 48 HOURS was also the most-watched broadcast at 10:00 PM, delivering 4.77 million viewers and a 1.1/03 with adults 25-54. Compared to the previous week, 48 HOURS added +200,000 viewers (up +4% from 4.57m viewers). Compared to the same night last year, 48 HOURS was up +3% in viewers. Season-to-date, 48 HOURS is delivering 4.86 million viewers and a 1.2/04 with adults 25-54. CBS THIS MORNING: SATURDAY delivered 2.23 million viewers (up +30% year-to-year from 1.72m) and even in adults 25-54 (0.5/04) on Oct. 10. Season-to-date, CBS THIS MORNING: SATURDAY is delivering 2.23 million viewers (up +14% from 1.96m) and even in adults 25-54 (0.5/04) compared to last year. Follow CBS News on Twitter, Facebook, Instagram and listen to podcasts at Play.it.
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