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ABC's 'The View' Scores Its Top Telecast in All Key Target Demos in 6 Months

ABC's 'The View' Scores Its Top Telecast in All Key Target Demos in 6 Months

ABC's "The View" averaged 2.785 million Total Viewers, 522,000 Women 25-54 and 398,000 Women 18-49 during the week of September 11, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.496 million, 364,000 and 248,000, respectively) during the week in Total Viewers (+289,000), Women 25-54 (+188,000) and Women 18-49 (+150,000).

For the 2nd week in a row, "The View" improved on the previous week (511,000 and 375,000, respectively, for w/o 9/4/17), hitting a 6-month high in Women 25-54 (+8%) and an 8-month best in Women 18-49 (+6%) - since weeks of 3/13/17 and 1/30/17, respectively.
"The View" delivered across-the-board increases year to year (2.661 million, 496,000 and 365,000, respectively, on w/o 9/12/16): Total Viewers (+5%), Women 25-54 (+11%) and Women 18-49 (+9%).

On Wednesday (9/13/17) with guest Hillary Clinton, "The View" scored its top telecast in Total Viewers (3.180 million), Women 25-54 (621,000) and Women 18-49 (426,000) in 6 months - since 3/14/17.

Week of September 11, 2017:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,785,000 522,000/0.9 398,000/0.6
CBS' "THE TALK" 2,496,000 364,000/0.6 248,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 9/11/17, 9/4/17 and 9/12/16

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