ABC's 'The View' Leads 'The Talk' Across the Board, Posting Its Largest Overall Viewer Advantage in Over 4 Months
By: A.A. Cristi Jan. 31, 2017
ABC's "The View" averaged 3.180 million Total Viewers, 617,000 Women 25-54 and 414,000 Women 18-49 during the week of January 23, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.823 million, 522,000 and 361,000, respectively) in Total Viewers (+357,000), Women 25-54 (+95,000) and Women 18-49 (+53,000), posting its largest overall viewer advantage in over 4 months - since w/o 9/5/16.
"The View" improved over the previous week (3.136 million and 574,000, respectively, for w/o 1/16/17) in Total Viewers (+1%), Women 25-54 (+7%). Hitting new season highs, "The View" attracted its largest overall audience in more than 2 years and best Women 25-54 performance in nearly 2 years - since weeks of 11/24/14 and 2/23/15, respectively.
"The View" saw increases on the same week last year in Total Viewers (+12% - 3.180 million vs. 2.830 million for w/o 1/25/16).
Season to date, "The View" is posting gains across the board compared to the same point last season: Total Viewers (+10% - 2.926 million vs. 2.651 million), Women 25-54 (+1% - 547,000 vs. 540,000) and Women 18-49 (+3% - 409,000 vs. 398,000).
In addition, "The View" leads CBS' "The Talk" in Total Viewers (+6% - 2.926 million vs. 2.750 million), Women 25-54 (+11% - 547,000 vs. 494,000) and Women 18-49 (+19% - 409,000 vs. 343,000).
Week of January 23, 2017:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 3,180,000 617,000/1.0 414,000/0.6
CBS "THE TALK" 2,823,000 522,000/0.9 361,000/0.6
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 1/23/17, 1/16/17 and 1/18/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 1/29/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 1/31/15). Averages based on regular telecasts.
Image courtesy of ABC.
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