ABC's 'The View' Leads CBS' 'The Talk' Across the Board

ABC's "The View" averaged 2.609 million Total Viewers, 429,000 Women 25-54 and 314,000 Women 18-49 during the week of July 10, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.413 million, 385,000 and 273,000, respectively) in Total Viewers (+196,000), Women 25-54 (+44,000) and Women 18-49 (+41,000).

"The View" was up in Total Viewers compared to its most recent week of original telecasts (+4% - 2.609 vs. 2.502 million on w/o 6/26/17), drawing its largest overall audience in 4 weeks - since w/o 6/12/16.

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+2% - 2.823 million vs. 2.761 million), marking its most watched season in 3 years - since the 2013-14 season. "The View" also stands as the only broadcast daytime show to grow its overall audience from last season.

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+180,000 - 2.823 million vs. 2.643 million), Women 25-54 (+56,000 - 525,000 vs. 469,000) and Women 18-49 (+54,000 - 378,000 vs. 324,000), delivering its largest Women 25-54 advantage in 4 years - since the 2012-13 season.

Week of July 10, 2017:

PROGRAM AVERAGES TOTAL VIEWERS W25-54(000)/Rtg W18-49(000)/Rtg

ABC "THE VIEW" 2,609,000 429,000/0.7 314,000/0.5

CBS "THE TALK" 2,413,000 385,000/0.6 273,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 7/11/17, 7/3/17 and 7/12/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 7/16/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 7/17/16). .Averages based on regular telecasts.

Image courtesy of ABC.



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