ABC's 'The CMA Awards' Builds for 2nd Consecutive Year

"The 56th Annual CMA Awards" (9.7 million Total Viewers and 1.78 rating in AD18-49):

After 7 days of viewing across linear and digital platforms, ABC's presentation of "The 56th Annual CMA Awards" grew to 9.7 million Total Viewers and a 1.78 rating among Adults 18-49, marking 3-year highs in both Nielsen measures - since 2019. In fact, "The CMA Awards" built for the 2nd consecutive year in both Total Viewers (+16% - 9.7 million vs. 8.4 million) and Adults 18-49 (+9% - 1.78 rating vs. 1.63 rating).

"The 56th Annual CMA Awards" gained an additional +2.2 million Total Viewers after 7 days of multiplatform viewing and increased by +73% among Adults 18-49 from its initial Live+Same Day rating to its Multiplatform+7 Day rating.