ABC's THE VIEW Sees Gains in Both Key Women Demos Turning in Its Strongest Women 25-54 Performance in 7 Months

ABC's THE VIEW Sees Gains in Both Key Women Demos Turning in Its Strongest Women 25-54 Performance in 7 Months

ABC's "The View" averaged 2.860 million Total Viewers, 478,000 Women 25-54 and 335,000 Women 18-49, during the week of Nov. 12, 2018, based on Live + Same Day Data from Nielsen Media Research. For the 4th consecutive week, "The View" improved on the previous week (w/o 11/5/18) in Women 25-54 (+6% - 478,000 vs. 452,000) and Women 18-49 (+5% - 335,000 vs. 320,000), turning in its strongest Women 25-54 performance in 7 months - since w/o 4/16/18.

"The View" outdelivered CBS' "The Talk" (2.374 million, 381,000 and 284,000, respectively) during the week in Total Viewers (+486,000), Women 25-54 (+97,000) and Women 18-49 (+51,000). "The View" widened its year-to-year leads (w/o 11/13/18) over "The Talk" across the board: Total Viewers (+59% - 486,000 vs. 306,000), Women 25-54 (+33% - 97,000 vs. 73,000) and Women 18-49 (+31% - 51,000 vs. 39,000).

Season to date, "The View" leads CBS' "The Talk" across the board: Total Viewers (+551,000 - 2.867 million vs. 2.316 million), Women 25-54 (+88,000 - 459,000 vs. 371,000) and Women 18-49 (+53,000 - 322,000 vs. 269,000). In fact, "The View" is increasing its Total Viewer lead over "The Talk" compared to last season (+61% - 551,000 vs. 343,000) to its largest in 6 years - since the 2012-13 season.

Week of Nov. 12, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,860,000 478,000/0.8 335,000/0.5
CBS' "THE TALK" 2,374,000 381,000/0.6 284,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 11/12/18, 11/5/18 and 11/13/17. Most Current: 2018 -2019 Season (9/24 - 11/18/18) and 2017-2018 Season (9/25 - 11/19/17). Averages based on regular telecasts.

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