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ABC's THE VIEW Outperforms 'The Talk' in All Key Target Demos

ABC's THE VIEW averaged 2.650 million Total Viewers, 454,000 Women 25-54 and 336,000 Women 18-49 during the week of June 12, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.450 million, 410,000 and 278,000, respectively) in Total Viewers (+200,000), Women 25-54 (+44,000) and Women 18-49 (+58,000).

For the 3rd week in a row, "The View" increased from the previous week in Total Viewers (2.650 million vs. 2.642 million) to draw its largest overall audience in 8 weeks - since w/o 4/17/17.

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+3% - 2.851 million vs. 2.768 million), marking its most watched season in 3 years - since the 2013-14 season. In addition, "The View" stands as the only broadcast daytime show to grow its overall audience from last season.

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+7% - 2.851 million vs. 2.669 million), Women 25-54 (+12% - 535,000 vs. 477,000) and Women 18-49 (+16% - 384,000 vs. 330,000).

NOTE: Due to coverage of shooting in Alexandria, VA, on Wednesday (6/14/17), "The View" did not air. In addition, due to coverage of the Jeff Sessions testimony on Tuesday (6/13/17) "The Talk" was coded as a breakout. ABC's (Mon-Tues and Thurs-Fri) and CBS's (Mon, Wed-Fri) weekly averages are based on 4 days.

Week of June 12, 2017:

PROGRAM AVERAGES TOTAL VIEWERS W25-54(000)/Rtg W18-49(000)/Rtg
ABC "THE VIEW" 2,650,000 454,000/0.7 336,000/0.5
CBS "THE TALK" 2,450,000 410,000/0.7 278,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 6/12/17, 6/5/17 and 6/13/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 6/18/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 6/19/16). Averages based on regular telecasts.

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