ABC's THE VIEW Outperforms CBS' THE TALK Across the Board

ABC's "The View" averaged 2.819 million Total Viewers, 487,000 Women 25-54 and 319,000 Women 18-49 during the week of October 16, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.488 million, 384,000 and 268,000, respectively) during the week in Total Viewers (+331,000), Women 25-54 (+103,000) and Women 18-49 (+51,000).

"The View" widened its leads over CBS' "The Talk" year to year in Total Viewers (+9% - 331,000 vs. 304,000) and Women 25-54 (+94% - 103,000 vs. 53,000).

Season to date, "The View" leads CBS' "The Talk" across the board, substantially increasing its advantages from the same point last season: Total Viewers (332,000 vs. 125,000), Women 25-54 (127,000 vs. 17,000) and Women 18-49 (83,000 vs. 37,000). In fact, "The View" is posting its largest season leads over the CBS program in 5 years - since the 2012-13 season.

Week of October 16, 2017:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,819,000 487,000/0.8 319,000/0.5
CBS' "THE TALK" 2,488,000 384,000/0.6 268,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD, 2016-17 Week #4 (w/o 10/16/17), Previous Week (w/o 10/9/17) and Year-Ago Week #4 (w/o 10/10/16). Season to Date through 4 Weeks: Most Current: 2017-2018 Season (9/25 - 10/22/17) and 2016-2017 Season (9/19 - 10/16/16). Averages based on regular telecasts.



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