ABC's THE VIEW Outdelivers 'The Talk' Across the Board for the 5th Time in 6 Weeks

ABC's THE VIEW averaged 2.802 million Total Viewers, 563,000 Women 25-54 and 421,000 Women 18-49 during the week of April 18, 2016, based on Live + Same Day Data from Nielsen Media Research. For the 5th time in the last 6 weeks, "The View" outdelivered CBS' "The Talk" (2.762 million, 529,000 and 385,000, respectively) across the board: Total Viewers (+40,000), Women 25-54 (+34,000) and Women 18-49 (+36,000).

"The View" grew week to week (2.721 million, 522,000 and 391,000, respectively, on w/o 4/11/16) in Total Viewers (+3%), Women 25-54 (+8%) and Women 18-49 (+8%). In fact, "The View" turned in its best Women 25-54 performance in 4 weeks and strongest Women 18-49 number in 6 weeks - since weeks of 3/21/16 and 3/7/16, respectively.

"The View" scored year to year increases (2.661 million, 505,000 and 377,000, respectively, on w/o 4/20/15) in all key target demos: Total Viewers (+5%), Women 25-54 (+11%) and Women 18-49 (+12%).

Week of April 18, 2016:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,802,000 563,000/0.9 421,000/0.7
CBS "THE TALK" 2,762,000 529,000/0.9 385,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 4/18/16, 4/11/16 and 4/13/15. Most Current: 2015-2016 Season (9/21/15 - 4/24/16) and 2014-2015 Season (9/22/14 - 4/26/15). Averages based on regular telecasts.

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