ABC's THE VIEW Leads 'The Talk' in All Key Target Demos

ABC's THE VIEW averaged 2.558 million Total Viewers, 324,000 Women 25-54 and 466,000 Women 18-49 during the week of May 22, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.545 million, 433,000 and 299,000, respectively) in Total Viewers (+13,000), Women 25-54 (+33,000) and Women 18-49 (+25,000).

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+3% - 2.861 million vs. 2.772 million), marking its most watched season in 3 years - since the 2013-14 season. In addition, "The View" stands as the only broadcast daytime show to grow its overall audience from last season.

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+6% - 2.861 million vs. 2.688 million), Women 25-54 (+12% - 539,000 vs. 481,000) and Women 18-49 (+16% - 386,000 vs. 332,000).

Week of May 22, 2017:

PROGRAM AVERAGES TOTAL VIEWERS W25-54(000)/Rtg W18-49(000)/Rtg
ABC "THE VIEW" 2,558,000 466,000/0.8 324,000/0.5
CBS "THE TALK" 2,545,000 433,000/0.7 299,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 5/22/17, 5/15/17 and 5/23/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 5/28/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 5/29/16). Averages based on regular telecasts.

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