ABC's THE VIEW Draws Its Largest Overall Audience in 9 Months and Best Women 25-54 Numbers in Nearly a Year
ABC's "The View" averaged 3.026 million Total Viewers, 489,000 Women 25-54 and 349,000 Women 18-49, during the week of Jan. 21, 2019, based on Live + Same Day Data from Nielsen Media Research.
For the 5 th consecutive week, "The View" saw gains from the previous week (w/o 1/14/19) in Total Viewers (+3% - 3.026 million vs. 2.935 million) and Women 25-54 (+2% - 489,000 vs. 479,000), drawing its largest overall audience in 9 months and its best Women 25-54 number in nearly 1 year - since weeks of 4/16/18 and 2/12/18, respectively.
"The View" turned in year-to-year gains (w/o 1/22/18) in all key target demos: Total
Viewers (+3% - 3.026 million vs. 2.943 million), Women 25-54 (+4% - 489,000 vs. 470,000) and Women 18-49 (+3% - 349,000 vs. 340,000).
On Monday (1/21/19) on a special Martin LUTHER King Jr. Day show, "The View" saw its best single telecast numbers in all key target demos: Total Viewers (3.251 million), Women 25- 54 (551,000) and Women 18-49 (406,000) in 9 months - since 4/18/18, 4/17/18 and 4/16/18, respectively.
Season to date, amongst all network and Syndicated daytime talk shows and news programs (22 Total), "The View" (2.816 million) ranks No. 5, trailing only "Dr. Phil" (4.109 million), "Ellen" (3.140 million), "Live with Kelly and Ryan" (2.961 million) and "Today Third Hour" (2.863 million).
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 1/21/19, 1/14/19 and 1/22/18. Most Current: 2018-2019 Season Broadcast Networks (9/24/18-1/27/18) and Syndication (9/4/18-1/20/19). Averages based on regular telecasts.
