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ABC's THE FAMILY Up in Key Demo for Second Straight Week

Sunday Night (04/10/16) - ABC Total Viewer and Adult 18-49 Projections

"AFV": L3 = 5.1 million/1.0 rating, L7 = 5.2 million/1.0 rating and MP+35 = 1.1 rating

"OUAT": L3 = 5.6 million/1.7 rating, L7 = 6.0 million/1.8 rating and MP+35 = 2.6 rating

"The Family": L3 = 5.1 million/1.3 rating and L7 = 6.2 million/1.5 rating

"Quantico": L3 = 6.8 million/2.0 rating, L7 = 7.5 million/2.2 rating and MP+35 = 3.3 rating

Live + Same Day Results:

"Once Upon a Time" (8:00-9:00 p.m. - 3.7 million and 1.1/4 in AD18-49):

Building 22% on its lead-in at 8:00 p.m. against a Masters Golf Tournament overrun boosted CBS and NBC with "Little Big Shots," ABC's "Once Upon a Time" held even week to week in Adults 18-49 (1.1/4).

"The Family" (9:00-10:00 p.m. - 3.2 million and 0.8/2 in AD18-49):

At 9:00 p.m., ABC's "The Family" grew for the 2nd consecutive week in Adults 18-49 (+14% - 0.8/2 vs. 0.7/2), tying its highest rating on the night.

  • Live + 3 Day Ratings for Last Sunday (4/3/16): Last Sunday, "The Family" was the night's 2nd-biggest broadcast gainer in Adults 18-49 (behind only "Quantico") with a +71% jump from its L+SD to its L+3 rating (growing from a 0.7 to a 1.2).

"Quantico" (10:00-11:00 p.m. - 3.5 million and 1.0/3 in AD18-49):

Surging over its lead-in at 10:00 p.m., ABC's "Quantico" held even week to week and beat CBS' "Elementary" by 11% in the hour among Adults 18-49 (1.0/3 vs. 0.9/3). In addition, "Quantico" was up 33% in Adults 18-34 to its best rating since its mid-season return 5 weeks ago - since 3/6/16. The ABC freshman drama improved its hour year to year by 11% in Adults 18-49 ("Revenge" on 4/12/15 = 0.9/3).

  • Live + 3 Day Ratings for Last Sunday (4/3/16): "Quantico" was last Sunday's biggest broadcast gainer among Adults 18-49 with an +80% SPIKE over its L+SD rating (from a 1.0 to a 1.8 in L+3). The new ABC drama emerged as the night's No. 1 scripted broadcast program among young adults (1.8 rating) after 3 days of TV playback.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/10/16.



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