ABC's SUNDAY FUN & GAMES Improves Against NFL Coverage

ABC Sunday Prime Time (7:00-11:00 p.m. - 5.0 million and 0.9/4 in AD18-49):

Up against NBC's NFL coverage on the night, ABC's "Sunday Fun & Games" lineup improved across the board and made the Network the non-sports leader on Sunday in viewers (5.0 million) and young adults (0.9/4).

At 8:00 p.m., ABC's "Celebrity Family Feud" returned to original with gains, building on its last first-run airing two weeks ago by 9% in Total Viewers (6.3 million vs. 5.8 million) and by 10% in Adults 18-49 (1.1/5 vs. 1.0/5), marking its most-watched telecast in 6 weeks - since 7/15/18. ABC's "CFF" stood as Sunday's most-watched entertainment program.

At 9:00 p.m., ABC's "The $100,000 Pyramid" grew by double digits week to week in Total Viewers (+13% - 5.1 million vs. 4.5 million) and Adults 18-49 (+13% - 0.9/4 vs. 0.8/3), hitting a 6-week high in viewers and a 5-week high with young adults - since 7/15/18 and 7/22/18, respectively. "The $100,000 Pyramid" shot up from its year-ago telecast on the night at 10:00 p.m. by 24% in viewers and by 50% in young adults.

At 10:00 p.m., ABC's "To Tell the Truth" built week to week by 15% in Total Viewers (3.9 million vs. 3.4 million) and by 33% in Adults 18-49 (0.8/4 vs. 0.6/3) to its best numbers since mid-July - since 7/15/18 and 7/22/18, respectively. "To Tell the Truth" also topped its year-ago telecast (on Monday, 8/28/17 at 10:00 p.m.) by 34% in viewers and by 14% in young adults.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/26/18.