ABC's STORY OF FROZEN Improves Time Slot by 23% in Viewers
By: Caryn Robbins Sep. 09, 2014
"Bachelor in Paradise" (8:00-10:01 p.m. - 5.0 million and 1.3/4 in AD18-49):
From 8:00-10:01 p.m., "Bachelor in Paradise" held steady week to week among Adults 18-49 (1.3/4).
During the 10:00 p.m. hour, ABC's season finale of "Mistresses" was up week to week in Total Viewers (+16% - 3.7 million vs. 3.2 million) and held even in Adults 18-49 (0.9/3), drawing its biggest overall audience in 6 weeks - since 7/21/14. TV Playback for Season 2: "Mistresses" is seeing bigger increases via TV playback during its second season, from its Live + Same Day to Live + 7 Day numbers. On average, ABC's "Mistresses" gains 60% in Adults 18-49 in its sophomore season, up from a 50% increase during its freshman season. Tuesday
"The Story of Frozen: Making a Disney Animated Classic" (8:00-9:00 p.m. - 4.9 million and 1.1/4):
From 8:00-9:00 p.m., "The Story of Frozen: Making a Disney Animated Classic" made ABC the 2nd-most-watched TV network in THE HOUR and boosted its time slot by 23% in Total Viewers over the Net's average in THE HOUR this summer with all programming (4.9 million vs. 4.0 million). In addition, the special scored an 8-month high for ABC in the time slot with Kids 2-11 (1.4/5) - since 12/31/13.
Wednesday
"The Goldbergs - R" (8:00-10:00 p.m. - 3.8 million and 1.1/4 in AD18-49):
With four back-to-back encores from 8:00-10:00 p.m., ABC's "The Goldbergs" grew in each half-hour among Adults 18-49 (0.9/4 to 1.0/3 to 1.1/4 to 1.2/4).
Among Adults 18-49, two repeat episodes of ABC's "Modern Family" during the 10 o'clock hour, outdelivered originals of CBS' "Extant" by 10% and NBC's "Taxi Brooklyn" by 22%. Thursday
"The Quest" (8:00-10:00 p.m. - 1.9 million and 0.5/2 in AD18-49):
From 8:00-10:00 p.m. against NBC's Thursday NFL kickoff (Green Bay-Seattle), ABC's "The Quest" shot up week to week by 36% in Total Viewers (1.9 million vs. 1.4 million) and 67% in Adults 18-49 (0.5/2 vs. 0.3/1). Friday
"20/20" (10:01-11:00 p.m. - 5.8 million and 1.1/4 in AD18-49):
Building on its "Shark Tank" lead-in at 10:00 p.m., ABC's "20/20" grew by double digits week to week in Total Viewers (+45% - 5.8 million vs. 4.0 million), Adults 18-49 (+22% - 1.1/4 vs. 0.9/3) and Adults 25-54 (+33% - 1.6/5 vs. 1.2/4), delivering its biggest audience in 7 weeks and hitting a 5-week high with Adults 18-49 and a 6-week high with Adults 25-54 - since 7/18/14, 8/1/14 and 7/25/14, respectively.
"Wipeout" (8:00-10:00 p.m. - 2.7 million and 0.9/3 in AD18-49):
From 8:00-10:00 p.m. opposite stiff competition from the season premiere of NBC's SUNDAY NIGHT FOOTBALL (Indianapolis-Denver), Fox's series debut of "Utopia" and CBS' "Big Brother" and "Unforgettable," ABC's season finale of "Wipeout" jumped 50% week to week in Adults 18-49 (0.9/3 vs. 0.6/2) to earn a 3-week high - since 8/17/14. The ABC unscripted series built by 25% from its first hour to second hour among Adults 18-49 (0.8/2 to 1.0/3). "Shark Tank -RS" (10:00-11:00 p.m. - 3.4 million and 1.1/3 in AD18-49):
On Night 1 of ABC's "Shark Tank Week" against the end of the NFL game, a repeat "Shark Tank" built on its lead-in at 10:00 p.m. and beat out CBS' original drama "Reckless" in THE HOUR by 57% in Adults 18-49 (1.1/3 vs. 0.7/2). The encore "Shark Tank" hit a 9-week high for ABC in THE HOUR among Adults 18-49 - since 7/6/14. WEEK NO. 50: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 3.6 No.1 NBC 11,060,000
No.2 FOX 1.8 No.2 CBS 5,920,000
No.3 CBS 1.1 No.3 FOX 5,000,000
No.4 ABC 1.0 No.4 ABC 3,720,000
No.5 CW 0.3 No.5 CW 1,010,000
Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 09/01/14.
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