ABC's 'Pretty Little Liars' Climbs in Ratings this Week
ABC Family's breakout hit of the summer, "Pretty Little Liars," delivered series highs in Adults 18-34 (961,000) and Viewers 12-34 (1.9 million), and garnered its 2nd best numbers to date in all other key targets, including Total Viewers (2.6 million), Women 18-34 (743,000), Adults 18-49 (1.3 million), Women 18-49 (993,000), Females 12-34 (1.5 million) and Teens (896,000).
· Week to week, "Pretty Little Liars" climbed by substantial double-digit percentages across the board, improving by 24% in Total Viewers (2.6 million vs. 2.1 million), by 38% in Adults 18-34 (961,000 vs. 696,000), by 41% in Adults 18-49 (1.3 million vs. 921,000) and by 27% in Viewers 12-34 (1.9 vs. 1.5 million).
· This week marked the 5th consecutive week "Pretty Little Liars" has been the day's No. 1 TV program in Female Teens, and the 3rd straight week for Females 12-34.
· Furthermore, "Pretty Little Liars" claimed the night's No. 1 scripted cable telecast in Women 18-49 and, for the 3rd straight week, in Women 18-34.
· "Pretty Little Liars" was easily the top cable program in Tuesday's 8 o'clock hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens, besting runners-up USA by 40% in Adults 18-49 (1.3 million vs. 928,000) and TBS by 102% in Adults 18-34 (961,000 vs. 475,000).
· Powered by "Pretty Little Liars," ABC Family ranked as the night's No. 1 cable network in Prime in Viewers 12-34 (938,000), Females 12-34 (712,000) and Female Teens (353,000).
· Season 1 to date, "Pretty Little Liars" is already the No. 1 program across all of TV in Female Teens (786,000) and cable's No. 1 program in Teens (863,000).
ABC Family's "Pretty Little Liars" is produced by Alloy Entertainment in association with Warner Horizon Television.
Source: Nielsen Media Research (National Ratings, 7/6/10, Live + SD. Season 1 to date=6/8/10-7/6/10).
