ABC's New Year's Eve Coverage Reaches 59.2 Million Unique Viewers
By: Caryn Robbins Jan. 11, 2016
According to Nielsen, ABC's 2015 New Year's Eve coverage reached 59.212 million unique Viewers 2+ during primetime and late-night, up 16% year over year (vs. 50.837 million last year) - unduplicated viewers that watched 6 minutes or more of the programming. In addition, the show's young adult reach surged 19% year to year to 23.002 million Adults 18-49 (vs.19.327 million last year).
"Dick Clark's New Year's Rockin' Eve - Part 1" (11:30 p.m. -12:39 a.m.):Airing against ESPN's high-rated Cotton Bowl coverage, ABC's annual broadcast of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest - Part 1" delivered an average audience of 22.0 million Total Viewers and a 7.1 rating, 27 share among Adults 18-49 (9.0 million). The show's audience peaked at 12:01 a.m. with an average of 35.279 million Total Viewers, up 7% from the same minute last year. In viewers and young adults, "New Year's Rockin' Eve" ranked as ABC's top entertainment telecast since February with the 2015 "Oscars®" - since 02/22/15. ABC's "Dick Clark's New Year's Rockin' Eve - Part 1" topped the combined delivery of NBC's "New Year's Eve with Carson Daly - Late Night" and Fox's "Pitbull's New Year's Eve Revolution" by 75% in Total Viewers (22.0 million vs. 12.6 million - NBC and FOX combined) and 58% in Adults 18-49 (9.0 million vs. 5.7 million).
Despite its late time period, the second segment of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest - Part 2" attracted an average audience of 6.8 million Total Viewers and a 2.4 rating, 13 share in Adults 18-49 (3.1 million). The final segment of the show was up year to year in Total Viewers (+1% - 6.8 million vs. 6.7 million) and Adults 18-49 (+4% - 2.4/13 vs. 2.3/13), drawing its 2nd-biggest-ever overall audience - ABC began airing Part 2 in 2000. Source: The Nielsen Company, National, Live + Same Day Program Ratings for 12/31/15.
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