ABC's MARVEL'S AGENTS OF S.H.I.E.L.D Delivers Best Numbers Since Season Premiere
By: Caryn Robbins Dec. 03, 2014
Based on the most recent week of Live + 7 Day data (w/o 11/10/14), ABC's Forever doubled its L+SD Adult 18-49 rating (+100%), growing to a 2.0 rating in L+7 and MARVEL'S AGENTS OF S.H.I.E.L.D. catapulted +93% over its first-reported L+SD rating to deliver a 2.9 rating in L+7 (up from a 1.5). Both series scored their largest-ever playback increases among Adults 18-49.
Toy Story that Time Forgot (8-8:30pm - 6.8 million and 1.9/6 in AD18-49): At 8pm opposite The Voice, ABC's premiere of TOY STORY THAT TIME FORGOT took second in Adults 18-49 (1.9/6) to deliver a season high in the half-hour. In addition, the Disney special dominated the slot with Kids 2-11 and posted the Net's highest rating in the half-hour in 2 years - since 11/27/12. A Charlie Brown Christmas (8:30-9pm - 6.8 million and 2.1/6 in AD18-49): Building on its lead-in at 8:30pm, ABC's annual encore of A Charlie Brown Christmas took second to THE VOICE in Adults 18-49 to earn a season high in the time period. The Christmas PEANUTS special increased 11% from last year's telecast in Adults 18-49 (1.9/5 on 12/02/13). Marvel's Agents of S.H.I.E.L.D. (9-10pm - 5.3 million and 1.8/5 in AD18-49): On its return after the prior week's preemption for the Dancing Finale, ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. was up by double digits in Total Viewers (+15% - 5.3 million vs. 4.6 million) and Adults 18-49 (+13% - 1.8/5 vs. 1.6/5) to earn its best numbers since its season premiere 10 weeks ago - since 9/23/14. From 9-10pm, S.H.I.E.L.D. ranked #1 in Adults 18-49, beating original comedies on FOX by 50% (New Girl/The Mindy Project = 1.2/3) and NBC by 50% (Marry Me/About a Boy = 1.2/4).Videos