ABC's LAST RESORT Beats Fox's X-FACTOR Thursday to Lead DVR Playback

With the release of Live + 3 Day program ratings for Thursday, ABC's Grey's Anatomy picked up an additional 1.3 Adult 18-49 rating points in its first 3 days of DVR playback, growing to a 5.7 rating in the L+3 data from a 4.4 rating in the initially reported L+SD data. The ABC drama solidified its rank as TV's #1 drama of premiere week.

· From the Live + Same Day Program Ratings to the Live + 3 Day Program Ratings, the series debut of ABC's Last Resort gained 2.2 million viewers to move ahead of FOX's The X Factor-Thursday by a margin of 6% head-to-head in the 8pm hour (11.5 million vs. 10.9 million). Initially in the Live + Same Day statistics, Last Resort ran in a near tie with the Fox series, trailing by less than 100k Total Viewers. Among Adults 18-49, the new ABC drama shot up 35% in the L+3 numbers, climbing from a 2.2 to a 3.0 (+0.7 rating points).

· Based on Nielsen's L+3 playback data, ABC's Scandal added on 35% to its originally reported L+SD number, soaring from a 2.1 rating to a 2.8 rating.

· In Total Viewers during the first 4 days of available DVR playback, each of ABC's dramas tacked on at least 2.0 million viewers from their initially reported totals: Grey's Anatomy (2.7 million), Castle (2.5 million), Last Resort (2.2 million), Scandal (2.1 million) and Private Practice (2.0 million).

Need more TV Theatre News in your life? Sign up for all the news on the Fall season, discounts & more...