ABC's LAST MAN STANDING, MALIBU COUNTRY Post Substantial Gains
By: Caryn Robbins
Based on Nielsen's Live + 3 Day numbers for their premiere telecasts last Friday (11/2/12), ABC's LAST MAN STANDING and MALIBU COUNTRY posted substantial gains over their next-day L+SD results.
ABC's season premiere of Last Man Standing surged by 1.27 million viewers in its first 3 days of DVR playback to draw an average audience of 9.3 million Total Viewers and grew from a 2.0 rating to a 2.4 rating among Adults 18-49.The series debut of Malibu Country added on 1.34 million viewers to its initial tallies in the L+3 numbers to pull in an average audience of 10.5 million Total Viewers and jumped from a 2.3 rating to a 2.8 rating among Adults 18-49, bolstering its status as Friday's #1 TV show in the key young adult sales demo.
