ABC's GOOD MORNING AMERICA Wins May Sweep in Total Viewers
By: Caryn Robbins May. 29, 2015
"Good Morning America" ranked No. 1 in Total Viewers (5.117 million) for the week of May 18, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" outdelivered NBC's "Today" (4.756 million) by 361,000 Total Viewers. "GMA" increased its overall viewer lead week to week by +7% (vs. 338,000 for w/o 5/11/15).
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 581,000 Total Viewers and by 126,000 Adults 25-54. In fact, "GMA" has increased its season margin over "Today" versus the same point last season in Adults 25-54 (+24% - 126,000 vs. 102,000). Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its widest Adults 25-54 margin over "Today" in 22 years - since the 1992-93 season. During the week, "GMA" led "CBS This Morning" in Total Viewers (+47%), Adults 25-54 (+76%) and Adults 18-49 (+70%).2015 MAY SWEEP TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,211,000 1.5/13; 1,851,000 1.0/10; 1,299,000 3.9/15
TODAY 4,751,000 1.5/12; 1,795,000 1.1/11; 1,380,000 3.4/13
CBS THIS MORNING 3,625,000 0.9/ 7; 1,041,000 0.6/ 6; 747,000 2.6/10
WEEK OF 5/18/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,117,000 1.5/12; 1,759,000 1.0/10; 1,211,000 3.8/15
TODAY 4,756,000 1.5/13; 1,829,000 1.1/11; 1,420,000 3.5/13
CBS THIS MORNING 3,482,000 0.8/ 7; 1,002,000 0.6/ 6; 712,000 2.5/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 5/18/15, 5/11/15 and 5/19/14. Most Current: 2014-2015 Season (9/22/14 - 5/17/15) and 2013-2014 Season (9/23/13 - 5/18/14). Averages based on regular telecasts. Most Current: May 2015 Sweep (4/23-5/20/15), May 2014 Sweep (4/24-5/21/14) and February 2015 Sweep (1/29-2/25/15). Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 - 4/1/09.
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