ABC's GOOD MORNING AMERICA Is No. 1 in Total Viewers for Week of March 28

ABC's "Good Morning America" ranked as the No. 1 morning newscast in Total Viewers (4.751 million) for the week of March 28, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" led NBC's "Today" (4.601 million) by 150,000.

"GMA" was up from the prior week (4.667 million and 1.143 million, respectively, for w/o 3/21/16) in Total Viewers (+2%) and Adults 18-49 (+1%).

Season to date, "GMA" stands as the No. 1 morning newscast in Total Viewers, beating "Today" by 243,000 (4.962 million vs. 4.719 million), taking the top spot at this point of the season for the 4th-consecutive year.

During the week, "GMA" led "CBS This Morning" in Total Viewers (+29%/+1.074 million), Adults 25-54 (+48%/+517,000) and Adults 18-49 (+48%/+372,000).

WEEK OF 03/28/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,751,000 1.3/11; 1,598,000 0.9/10; 1,155,000 3.5/14
TODAY 4,601,000 1.5/12; 1,754,000 1.0/11; 1,322,000 3.4/13
CBS THIS MORNING 3,677,000 0.9/ 8; 1,081,000 0.6/ 7; 783,000 2.7/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 3/28/16, 3/21/16 and 3/30/15. Most Current: 2015-2016 Season (9/21/15 - 4/3/16) and 2014-2015 Season (9/22/14 - 4/5/15). All averages are based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.

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