ABC's GOOD MORNING AMERICA Is No. 1 in Total Viewers for Week of 10/24
By: Caryn Robbins Nov. 01, 2016
ABC News' GOOD MORNING AMERICA stood as the No. 1 morning newscast in Total Viewers (4.476 million) for the week of October 24, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" beat "Today" (4.262 million) by 214,000, widening its lead from the previous week by 29% (vs. 166,000 on w/o 10/17/16).
"GMA" saw increases over the previous week (1.476 million and 1.035 million, respectively, for w/o 10/17/16) in Adults 25-54 (+3%) and Adults 18-49 (+5%). For the 4th week in a row, "GMA" cut its margin with "Today" in Adults 25-54 (-26% - 156,000 vs. 211,000), delivering its closest finish in the key adult news demo in 3 months - since w/o 7/11/16. Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 163,000 (4.510 million vs. 4.347 million) to take the top spot at this point of the season for the 5th year in a row. During the week, "GMA" defeated "CBS This Morning" in Total Viewers (+27%/+949,000), Adults 25-54 (+42%/+452,000) and Adults 18-49 (+43%/+327,000). MORNING NEWS (Week of October 24, 2016) TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDSGOOD MORNING AMERICA 4,476,000 1.3/11; 1,522,000 0.8/ 9; 1,082,000 3.3/13
TODAY 4,262,000 1.4/12; 1,678,000 1.0/11; 1,257,000 3.1/12
CBS THIS MORNING 3,527,000 0.9/ 8; 1,070,000 0.6/ 6; 755,000 2.6/10 Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 10/24/16, 10/17/16 and 10/26/15. Most Current: 2016-2017 Season (9/19 - 10/30/16) and 2015-2016 Season (9/21 - 11/1/15). Averages based on regular telecasts.
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