ABC WORLD NEWS Ranks as Most-Watched Newscast in Key Demos
By: Caryn Robbins Oct. 16, 2012
For the week of October 8, 2012, "ABC World News with Diane Sawyer" averaged 7.22 million Total Viewers and a 1.5 rating/6 share/1.81 million in Adults 25-54, according to Nielsen Media Research.
On Friday (10/12/12), "World News" finished as the No. 1 newscast in Adults 25-54, beating "NBC Nightly News" by +22,000 demo viewers (1.604 million vs. 1.582 million).
"World News" cut its margins with "NBC Nightly News" compared to the year-ago week in both Total Viewer (-2% - 499,000 vs. 510,000) and Adults 25-54 (-14% - 225,000 vs. 262,000). In fact, "World News" has narrowed its year-to-year gaps with the NBC newscast in 7 of the last 8 weeks.
"World News" decreased its week-to-week demo gap with "NBC Nightly News" in Adults 25-54 ?(-16% - 225,000 vs. 269,000).
Three weeks into the 2012-13 season, "World News" has narrowed its gaps with "NBC Nightly News" in both Total Viewers (-46%) and Adults 25-54 (-5%). "World News" is posting its smallest Total Viewer (320,000) and news demo (227,000) margins with the NBC program in 4 years– since the 2008-09 season.
"World News" beat the "CBS Evening News" by 1.17 million Total Viewers and 42,000 Adults 25-54.
NOTE: On Thursday, "CBS Evening News" was retitled to "CBS-Evening-Nws" due to the Vice-Presidential Debate. CBS' averages are based on 4 days (Mon-Wed and Fri).
"ABC World News with Diane Sawyer" airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the "World News" team online: https://twitter.com/#!/abcworldnews"@ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.
Total Viewers
Adults 25-54
Households
ABC
7,223,000
1.5/6; 1,814,000
4.9/10
NBC
7,722,000
1.7/6; 2,039,000
5.2/10
CBS
6,051,000
1.5/5; 1,772,000
4.2/ 8
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/8/12, 10/1/12 & 10/10/11. Most Current - 2011-2012 Season (9/24 – 10/14/12) and 2011-2012 Season (9/19 – 10/9/11).
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