ABC Up Week-to-Week with 2013 NBA Finals Coverage
Shooting to the top Thursday night with coverage of the NBA Finals Game 4 (Miami-San Antonio), ABC outdrew its nearest Primetime competition by 5.5 million viewers (12.1 million vs. 6.6 million - CBS), and in Adults 18-49 beat the other networks combined by 33% (4.8/16 vs. 3.6/12 - CBS, NBC, FOX and CW). ABC has dominated all 4 nights of the 2013 NBA Finals with Adults 18-49.
Building over the prior week's Game 1 coverage (+17%), the Net scored its top-rated Thursday in almost 1 year among young adults - since 6/21/12.
"Jimmy Kimmel Live Game Night 4" (Various Time Periods)
Airing around the NBA Finals in various time periods across the country, ABC's "JKL Game Night 4" (4.0 million and 1.1/4) was up from the comparable telecast last year by 14% in viewers and held even with young adults (3.5 million and 1.1/4 on 06/19/12) to mark its 2nd-most-watched "Game Night 4" telecast to date.
On average the first four telecasts of the 2013 "Jimmy Kimmel Live Game Night" specials are up over the same telecasts last year by double digits in Total Viewers (+13% - 3.5 million vs. 3.1 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3). On average, "JKL Game Night" is delivering its 2nd-biggest audience ever and equaling its best-ever young adult performance.
"NBA Finals on ABC Game 4" (9:00 - 11:49 p.m. E.T.)
Featuring the Miami Heat at the San Antonio Spurs, ABC's NBA Finals Game 4 stood as Thursday's No. 1 TV program in Total Viewers (16.2 million) and in each of the key Adult demographics: AD18-34 (6.5/13), AD18-49 (6.7/21) and AD25-54 (7.1/20). It was the 4th consecutive broadcast for the 2013 NBA Finals to rank as the top television program of the evening. Miami beat out San Antonio 109-93 to tie the best-of-seven series 2-2.
Game 4 put up the best numbers yet for this year's series in Total Viewers and all key Adults. In addition, the contest posted the 2nd-biggest Game 4 ratings for the NBA Finals since 2004 among Adults 18-49 (tie) and Adults 25-54.
Source: The Nielsen Company (National, Live + Same Day Program Ratings), 06/13/13.
