ABC Ranks as Daytime's No. 1 Network in Key Demos
By: Caryn Robbins Sep. 27, 2012
ABC ranked as Daytime's #1 network in Women 18-34 (0.5 rating/185,000 – tie), Women 18-49 (0.9 rating/553,000) and Women 25-54 (1.2 rating/716,000 – tie). In Women 18-34, "The View" (0.6 rating/205,000) and "General Hospital" (0.6 rating/200,000) tied as the Top 2 programs in Daytime.
Impressively, "The View" garnered 11-week highs in Women 18-49 (630,000) and Women 25-54 (777,000), and 9-week highs in Total Viewers (3.22 million) and Women 18-34 (205,000) – since weeks of 7/2/12 and 7/16/12, respectively.Surging by double-digit percentages week to week in core measures, "The Chew" spiked to a 21-week high in Total Viewers (2.23 million – since week of 4/2312) and to 17-week highs in Women 18-49 (419,000) and Women 25-54 (564,000) – since week of 5/21/12.Week to week, "The Chew" surged by 28% in Women 18-34 (149,000 vs. 116,000) and by 12% in Women 18-49 (419,000 vs. 373,000).In its second week at 2 o'clock, "General Hospital" tied "The View" as the #1 program in Daytime in Women 18-34 (0.6 rating/200,000), delivering its 2nd-most-watched week of the just concluded 2011/12 season in the key demo– since week of 9/26/11.Videos