ABC Family's BABY DADDY Delivers Near 1-1/2 Year High in Total Viewers

One week ahead of if its summer-season finale, "Baby Daddy" garnered a 1-1/2-year high in Total Viewers (1.385 million) and 6-1/2-month highs across Adults 18-34 (598,000/0.9 rating), Women 18-34 (449,000/1.3 rating), Adults 18-49 (878,000/0.7 rating), Women 18-49 (659,000/1.0 rating), Viewers 12-34 (758,000/0.8 rating) and Females 12-34 (586,000/1.3 rating) - since 2/12/14 and 1/14/15, respectively - ranking #1 in its cable time period across target viewer and female demos.

"Baby Daddy" built by robust double digits in L+3 versus L+SD delivery across all measures, including Total Viewers (+50% - 1.385 million vs. 923,000), Adults 18-34 (+69% - 598,000 vs. 354,000), Adults 18-49 (+63% - 878,000 vs. 540,000) and Viewers 12-34 (+63% - 758,000 vs. 464,000).

Week to week, "Baby Daddy" grew by double digits across all key demos, including by 31% in Total Viewers (1.385 million vs. 1.056 million), by 56% in Adults 18-34 (598,000 vs. 383,000), by 54% in Adults 18-49 (878,000 vs. 570,000) and by 47% in Viewers 12-34 (758,000 vs. 517,000).

Source: NTI, U.S. 7/29/15, Live + 3 Day ratings.

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