2013 MTV EMAs Draw 1.2 Million Total U.S. Viewers

The "2013 MTV EMA" on Sunday, November 10th was indeed the world's biggest night in music, with the show's premiere enjoying a growth of +40% year over year among its core 12-24 demographic according to overnight ratings data from key markets.1 Among the wider 12-34 demographic, this year's EMA had an equally strong performance, growing +49% in key markets compared to last year's telecast. The show now ranks as the most watched EMA ever in the United States, drawing in more than 1.2 million total viewers during its airing on MTV.

This early ratings data suggests the "2013 MTV EMA" is on course to achieve a higher consolidated worldwide audience than last year, when an estimated 39.4 million viewers tuned in to the 2012 show from Frankfurt - a record global audience for the awards show since its launch in 19942.

The "2013 MTV EMA" also drew a record-breaking response on MTV's digital and social platforms, marking this year's show as the best ever in network history for votes, visitors, video views and social media activity. In the U.S., nearly 2 million page views were registered the day of show, a year-over-year uptick of more than 1,000%, while day-after page views hit 1.3 million up 180% year-over-year.

In addition, the telecasts sparked an enormous volume of social media mentions. Globally, across all social media sites, there were 57.9 million mentions of the EMAs, an incredible triple-digital increase of +624% year over year. During the U.S. broadcast, the show landed more than 10 trending topics in the U.S.

Fans around the world cast a staggering 292 million votes across all EMA digital platforms - up +59% Versus last year and the highest total ever - to help decide the "2013 MTV EMA" winners. In addition, more than 31 million votes were cast in the U.S. socially voted Artist on the Rise category alone.

The "2013 MTV EMA" delivered an immediate U.S. sales and chart impact for several of the performers. Following their performance of "Beautiful World," Kings of Leon saw the single spike 50% in US digital sales. After delivering a magnetic performance of "Radioactive," Imagine Dragon's album "Night Visions" spiked 86%. U.S. Performer Jason Derulo saw his single "Marry Me" soar to its highest peak yet on the iTunes singles chart at #18. Robin Thicke also experienced album and single sales lifts in the U.S.

To post a comment, you must register and login.