10 CBS Shows Post 7-Day Lifts of More Than 3 Million Viewers
By: Caryn Robbins Oct. 13, 2014
CBS grew its audience +2% in premiere week versus last year with live + 7-day ratings playback added and was even in key demographics, according to Nielsen Live + 7-day ratings for premiere week. CBS is up +2% in viewers (13.25m from 12.98m) and even in adults 18-49 (3.1) and adults 25-54 (4.1).
With live + 7-day lift, CBS live plus same day ratings increased +21% in viewers (13.25m from 10.91m, +2.34m), +29% in adults 18-49 (3.1 from 2.4, +0.7) and +28% in adults 25-54 (4.1 from 3.2, +0.9). Compared to last year's premiere week, CBS's new Monday lineup is up +66% in viewers, +39% in adults 18-49 and +53% in adults 25-54 with live + 7-day lift. THE BIG BANG THEORY 2 (24.18m), THE BIG BANG THEORY (23.77m), NCIS (22.47m) and freshman drama NCIS: NEW ORLEANS (21.08m) all averaged more than 21 million viewers. NCIS: NEW ORLEANS was the most-watched new program during premiere week. SCORPION (19.22m) finished in the top 10 with live + 7-day viewing included, and jumped +56% in adults 18-49 to a 5.0 rating. Ten CBS shows posted lifts of more than 3 million viewers, including PERSON OF INTEREST, BLUE BLOODS, UNDER THE DOME, HAWAII FIVE-0 and CSI: CRIME SCENE INVESTIGATION.CBS Broadcasts in the Top 15 in Viewer Lift
L+SD L+7 Lift % Change
3 THE BIG BANG THEORY 2 18.30m 24.18m +5.88m +32%
5 THE BIG BANG THEORY 18.08m 23.75m +5.67m +31%
6 SCORPION 13.90m 19.22m +5.32m +38%
8 PERSON OF INTEREST 10.71m 15.45m +4.74m +44%
9 NCIS 18.34m 22.47m +4.13m +23%
12 BLUE BLOODS 10.93m 14.66m +3.73m +34%
13 UNDER THE DOME 7.54m 11.27m +3.73m +49%
14 NCIS: NEW ORLEANS 17.37m 21.08m +3.71m +21%
CBS Broadcasts in the Top 20 In Adult 18-49 Lift
2 THE BIG BANG THEORY 2 5.4 8.0 +2.6 +48%
3 THE BIGBANG THEORY 5.5 7.9 +2.4 +44%
8 SCORPION 3.2 5.0 +1.8 +56%
15 NCIS 2.9 4.1 +1.2 +41%
19 PERSON OF INTEREST 1.8 2.9 +1.1 +61%
19 UNDER THE DOME 1.8 2.9 +1.1 +61%
Editor's Note: CBS's premiere week included four and a half hours of live unscripted programming ("Big Brother" finale andThursday Night Football) which were not in premiere week a year ago. Live programming traditionally generates significantly lower DVR playback levels.
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