SWMRS' Debut Album 'Drive North' Out Today

Today Bay Area quartet SWMRS released their debut album Drive North via their own Uncool Records. Produced by FIDLAR frontman Zac Carper in the band's hometown of Oakland, CA, the album is available no HERE.

Drive North is currently charting at iTunes, peaking at No. 37 on the top albums chart (overall) and No. 5 on the top albums chart (alternative) on preorder sales alone last evening. Single "Figuring It Out" is currently featured in iTunes hot tracks and new artist spotlight (alternative).
RollingStone.com treated SWMRS fans to an early listen of the album, premiering it a week ahead of release last Friday. Describing the record's diverse influences, singer Cole Becker offered, "I like to think our sound is very modernist, because it was born out of us having every type of music at our fingertips, a luxury that is distinct to our generation. It has all the raw emotional energy of teenage power pop with the subwoofing low end of your favorite hip-hop albums."
Earlier this week, Nylon Magazine premiered the band's new music video for current single "Figuring It Out," praising SWMRS as "the personification of youth" in the clip. Directed by fellow Oakland artist Kreayshawn, the video can be seen HERE.
Drive North features previously released tracks "Miley" and "Uncool". i-D Magazine premiered "Miley" in September, praising the song as "the most punk tribute to Miley Cyrus ever." The band's DIY music video for the track can be seen HERE. The album also features an abridged version of "Harry Dean," a previously 17-minute epic the band originally recorded to soundtrack Saint Laurent Paris's Spring/Summer 2016 presentation. SWMRS spoke extensively on their presence in the fashion world to WWD earlier this week.
To celebrate the release of Drive North, last weekend, SWMRS hosted Uncool Fest: a two-night hometown release party at seminal Bay Area DIY space 924 Gilman. SWMRS headlined both nights of the event, performing alongside a hand-picked selection of bands including, The Frights, No Parents, Dog Party, and more.
Next week, SWMRS will embark on a massive US headlining tour with support from San Diego's The Frights. Bandsintown announced the tour alongside an interview with SWMRS singer Cole Becker. Tickets for all shows are on sale now and available HERE. A complete list of upcoming SWMRS tour dates can be found below.

SWMRS ON TOUR

February 13, 2016 SOMA San Diego, CA
February 14, 2016 The Echoplex Los Angeles, CA
February 16, 2016 Club Congress Tucson, AZ
February 18, 2016 Three Links Dallas, TX
February 20, 2016 The Korova San Antonio, TX
February 21, 2016 House of Rock Corpus Christi, TX
February 22, 2016 Parish at House of Blues New Orleans, LA
February 24, 2016 The Local 662 St Petersburg, FL
February 25, 2016 O'Malley's Margate, FL
February 26, 2016 BackBooth Orlando, FL
February 27, 2016 1904 Music Hall Jacksonville, FL
February 28, 2016 The Masquerade - Purgatory Atlanta, GA
March 01, 2016 Shaka's Virginia Beach, VA
March 02, 2016 Black Cat Backstage Washington, DC
March 03, 2016 Studio @ Webster Hall New York, NY
March 04, 2016 The Fire Philadelphia, PA
March 05, 2016 Brighton Bar Long Branch, NJ
March 06, 2016 Middle East - Upstairs Cambridge, MA
March 08, 2016 La Source De La Martniere Quebec City, Canada
March 09, 2016 La Sala Rossa Montreal, Canada
March 10, 2016 Zaphod Beeblebrox Ottawa, Canada
March 11, 2016 Call The Office London, Canada
March 12, 2016 Town Ballroom - Leopard Lounge Buffalo, NY
March 13, 2016 Majestic Cafe Detroit, MI
March 15, 2016 Smiling Moose Pittsburgh, PA
March 16, 2016 Now That's Class Cleveland, OH
March 17, 2016 1st Ward at Chop Shop Chicago, IL
March 18, 2016 Firebird St. Louis, MO
March 19, 2016 Lefty's Des Moines, IA
March 20, 2016 The Garage Burnsville, MN
March 21, 2016 Lookout Lounge Omaha, NE
March 22, 2016 Los Lake Lounge Denver, CO
March 23, 2016 The Black Sheep Colorado Springs, CO
March 25, 2016 The Loading Dock Salt Lake City, UT
March 27, 2016 Real Art Tacoma, WA
March 28, 2016 The Cobalt Vancouver, Canada
April 01, 2016 Thee Parkside San Francisco, CA
April 02, 2016 The Catalyst - Atrium Santa Cruz, CA
April 03, 2016 Strummer's Fresno, CA
April 05, 2016 Grange Hall San Luis Obispo, CA
April 06, 2016 B Ryders Bakersfield, CA
April 07, 2016 Rock City Studios Camarillo, CA
April 09, 2016 Chain Reaction Anaheim, CA
May 06, 2016 Adelaide Hall Toronto, Canada

There's never been a punk band like SWMRS, the Oakland quartet that combines the caustic broadsides of The Clash, the amphetamine bubblegum of the Ramones, and the searing lyrics, propulsive energy, and raw honesty of Public Enemy, Frank Ocean, A Tribe Called Quest and Kurt Cobain. Formed after the dissolution of their previous band, Emily's Army, the childhood friends (Cole Becker, lead vocals, rhythm guitar; Max Becker, lead vocals, lead guitar; Joey Armstrong, drums, backing vocals; and Sebastian Mueller, bass, backing vocals) showcase telepathic chemistry on their formal debut, "Drive North." Produced by Zac Carper of FIDLAR, it's suffused with coming of age jams, subversive anthems to Miley Cyrus, and a sense of freedom forged out of modern-day confusion. The guitars draw blood, the drums detonate, the voice is unique-the sound is timeless.

Photo Credit: Alice Baxley


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