OK Go Premieres New Video 'The One Moment' -Video Shot in 4.2 Seconds!
By: Caryn Robbins Nov. 23, 2016
"The One Moment," OK Go's new video, premiered today and can be viewed on the Facebook pages for OK Go, "Entertainment Tonight," "GameSpot," "The Late Show with Stephen Colbert," select CBS RADIO station pages and streaming service "Radio.com."
Tune in to "The Late Show with Stephen Colbert" tonight to view a super special OK Go version of late night television as the band performs "The One Moment," which is from their latest album, Hungry Ghosts (Paracadute/BMG). Like many of the GRAMMY-winning band's previous clips - which include "This Too Shall Pass," shot within an elaborate Rube Goldberg Machine, and "Upside Down & Inside Out," shot entirely in zero gravity - "The One Moment" is incredibly intricate and elaborate, but it only took one moment to shoot. Directed by OK Go singer Damian Kulash, Jr., "The One Moment" has short periods of real time at the beginning and end, but the bulk of it was captured in a mere 4.2 seconds. During the film, band members create and interact with hundreds of synchronized, high-speed events, choreographed to the cathartic song about the most important moments in life, those moments when everything changes. Coming at this time of great change around the world, the song underscores the opportunity and need for people to step up, step out and make a difference.In addition to the official video for "The One Moment," OK Go partnered with Morton Salt, Inc. to create an interactive version of the clip that salutes five individuals who have spearheaded groundbreaking initiatives to help others. In this version, hot spots pop up that feature stories about the difference makers featured in the clip - leaders whose passion to make a difference in the world began in just one moment. The interactive version of "The One Moment" can be viewed exclusively at MortonSalt.com/WalkHerWalk. Inspired by the unstoppable spirit of the iconic Morton Salt Girl, the "Walk Her Walk" movement seeks to drive, support and inspire positive change.
"The song 'The One Moment' is about those moments in life when you are most alive, the moments that truly matter, the moments when everything changes." says Kulash, Jr. "We shot the video in a single moment to bring this feeling to life. We want to show that a single moment can contain so much wonder, so much beauty, and so much change. We hope it helps inspire people to use their moments wisely."
All pertinent links:
View "The One Moment" video HERE
Purchase Hungry Ghosts HERE
About OK Go With a career that includes best-selling albums, countless award-winning videos, op-eds for The New York Times, The Washington Post, and The Wall Street Journal, a major label split and the establishment of a DIY trans-media mini-empire (Paracadute), testimony before Congress, collaborations with pioneering dance companies and tech giants, animators and Muppets, and an experiment that encoded Upside Down & Inside Out on actual strands of DNA, OK Go continue to fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved.The band has been honored with a GRAMMY, three MTV Video Music Awards (one of them from Japan!), a CLIO, two WEBBY Awards (including one for their collaboration with The Muppets and Sesame Street), a spot in a Guggenheim installation, and a total of eight Cannes Lions - the advertising world's most prestigious awards.
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