Kanye West & Lil Pump's I LOVE IT Breaks YouTube World Record
The visual scored the biggest-ever global debut for a hip-hop video on YouTube, generating over 76 million views in its first week and smashing a record previously set by Childish Gambino's "This Is America."
The groundbreaking video - co-directed by West and executive-produced by Spike Jonze - has truly gone viral, spawning an #ILoveItChallenge on social media, memes from celebrities like Ellen Degeneres, and a hilarious spoof from The Late Late Show's James Corden.
Meanwhile, the song clocked 115 million-plus streams globally, remaining the #1 song in the world, across domestic and international platforms Spotify, Apple Music, YouTube and more. It's officially the ultimate blockbuster video of 2018 and another major milestone for Kanye and the 18-year-old multiplatinum-selling hip-hop superstar.
Signature colorful dreads flailing, ominous ink on display, and superhero-sized charisma in plentiful supply, Lil Pump (born August 17, 2000) tore through hip-hop like a tornado, approaching 3 billion audio and video streams and counting. First joining forces as a 16-year-old with the next generation music and entertainment company Tha Lights Global, the South Florida sonic fire-plug ratcheted up over 200 million Soundcloud plays with his initial tracks, "Flex Like Ouu," "Boss," "D Rose," and "Molly." Both "Flex Like Ouu" and "Boss" are now RIAA gold certified. But it was the RIAA double-platinum "Gucci Gang" that topped singles charts across North America and Europe, streaming to #2 on the US Spotify Chart and #12 on the Global Chart, and earning over 750 million combined YouTube views for its climactic, larger-than-life video.
Kanye West is an entrepreneur, artist, producer, designer and icon. Named twice by Time Magazine as one of the 100 most influential people in the world, he has sold over 40 million albums and over 100 million tracks worldwide. His apparel company YEEZY is one of the most influential and sought after-brands in global street culture today, and has been valued at over one billion dollars. Over the course of his legendary musical career, he has released eight consecutive #1 albums and eight #1 singles, along with millions of concert tickets sold worldwide. West has garnered 57 Grammy nominations and has won 21 Grammys, along with numerous other awards and accolades. He is among the most acclaimed artists of his generation.