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Cheeky Enlists Chef Mario Batali To Help End Hunger In America One Plate At A Time

LOS ANGELES, April 9, 2015 /PRNewswire/ Lifestyle brand Cheeky and celebrity chef Mario Batali are joining forces to help end hunger in America. Batali will serve as Cheeky's Chief Culinary Ambassador, inspiring consumers to choose Cheeky products as a way of giving back. For every Cheeky item purchased at Target , the brand's exclusive retailer, Cheeky helps donate a meal* through a partnership with Feeding America , the nation's leading hunger-relief organization.

Cheeky launched in November 2014, with a collection of colorful one-time-use tableware. When Batali heard aboutthe brand, he immediately recognized an opportunity to help redefine the traditionally boring paper plate and end hunger. Known for his upbeat cheeky personality and long-term commitment to hunger relief, Batali is the perfect partner for Cheeky. Among his good works, Batali serves on the board of the Food Bank for New York City and the entertainment council for Feeding America.

Cheeky Founder and CEO PJ Brice believes fellow entrepreneur Batali will play a significant role driving Cheeky's impact. "We are thrilled to partner with one of the most respected and recognized chefs today," says Brice. "Chef Batali is a wonderful addition to our Cheeky family, and together we will make hunger relief a top priority."

"As a chef, the issue of hunger has always been near to my heart, said Batali. "To me, food is so much more than nourishmentit is love; it is hope for a happier life and a better future. I am honored to partner with Cheeky to find new ways to help all of us give back each and every day."

Cheeky and Batali are making it possible for consumers to have fun while making a meaningful contribution to people in need. In the company's first 15 weeks, Cheeky donated one million meals and is quickly approaching two million.

*For each Cheeky item purchased at a Target store or Target.com, Cheeky will donate the monetary equivalent of approximately one meal ($0.11) to Feeding America on behalf of local food banks (based on equivalency calculations current as of July 2014).

ABOUT CHEEKY HOME: Cheeky is a lifestyle brand redefining the boring paper plate and helping to end hunger in the process. Cheeky's initial offering is a line of brightly colored paper and plastic tableware sold exclusively at Target stores. For each Cheeky item purchased at Target, Cheeky helps donate a meal through its partnership with Feeding America. In just 15 weeks in business, Cheeky has already helped give one million meals right here in the U.S. Find us at online atcheekyhome.comand on Instagram@cheeky_home.

ABOUT MARIO BATALI: Critically acclaimed chef, restaurateur, award-winning author, and television personality, Mario Batali is one of the most recognized and respected chefs working today. With twenty-six restaurants and a host of television shows, includingThe Chewon ABC daytime, Mario has created a successful restaurant and culinary empire in New York, Los Angeles, Las Vegas, Singapore, and Hong Kong.Mario is also the James Beard Award-winning author of ten cookbooks. His most recent work, America Farm to Table (Grand Central Life & Style) was released this past October. In 2008, Mario started the Mario Batali Foundation with the mission of feeding, protecting, educating and empowering children worldwide. To learn more about Mario and his many ventures, visitwww.mariobatali.com.

ABOUT FEEDING AMERICA: Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us onFacebookor follow us onTwitter.

SOURCE Cheeky

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