First Niagra Presents Rochester Fringe 9/18-27

With more than 380 shows and events, there's no doubt that the 2014 First Niagara Rochester Fringe Festival (Sept. 18-27) will provide participants with a plethora of inspired experiences, but organizers believe that some of them may stick around long after the stage lights have dimmed.

First Niagara, through its wholly owned subsidiary, First Niagara Bank, N.A., is a multi-state community-oriented bank with approximately 410 branches, $39 billion in assets, $27 billion in deposits, and approximately 5,900 employees providing financial services to individuals, families and businesses across New York, Pennsylvania, Connecticut and Massachusetts. For additional information on First Niagara, visit us at www.firstniagara.com, follow us on Twitter @FirstNiagara, or like us on Facebook at FirstNiagaraBank.

Three new posters reflecting the possibility that "the experience stays with you" include ballerinas in a coffee shop, variety performers having car trouble, and a pool party with a very interesting guest list. All will be printed and sold as commemorative posters during the 2014 Fringe.

"We wanted to express the power of the Fringe experience, so our poster images this year represent memories or dreams of Fringe that come back unexpectedly," explains Fringe Creative Director Kate Sonnick, who headed up last year's Gold Addy Award-winning Fringe commemorative poster team-which also included photographer Will Strawser and Art Director Daniel Jones-as well. "The idea is that art can have a surprising impact on people's everyday lives, and Fringe celebrates art in all of its many forms."

In conjunction with its new presence on Instagram (http://instagram.com/rochester_fringe), Fringe invites fans to share their own #rocfringe14 experiences via Fringe Social, which also includes Twitter (https://twitter.com/RochesterFringe) and Facebook (https://www.facebook.com/RochesterFringeFestival). Like expect-the-unexpected nature of Fringe itself, Fringe Social has some surprises in store leading up to September 18th's opening.

This just in: since the Fringe Guide's appearance on August 20, there have been updates, one of which is the addition of There's Always Time for a Cocktail at the TheatreROCS Stage at Xerox Auditorium on Friday, September 19 at 10:30 p.m. The show, a comedic yet touching look at Ed Popil's transition into Mrs. Kasha Davis, debuted at the 2012 Fringe. This is a one-night-only staged reading of the show in development, produced by JCC CenterStage for ages 13 and above.

All Fringe tickets are available at rochesterfringe.com, as well as by phone at (585) 371-5010 (additional phone fees apply). Tickets will be available in person at the Spiegeltent Box Office (One Fringe Place, corner of Gibbs & Main Sts.) beginning Sunday, Sept. 14; and at venues (if available) starting one hour prior to performance.

Rochester Fringe Festival is a not-for-profit, 501(c)(3) corporation that exists as a means to connect venues, performers, artists, educational institutions and the audience. It was pioneered

by several of Rochester's esteemed cultural institutions, including Geva Theatre Center, the George Eastman House and Garth Fagan Dance, as well as up-and-coming groups like PUSH Physical Theatre and Method Machine. The Board of Directors also includes representatives from the University of Rochester, Rochester Institute of Technology, Boylan Code LLC, Center for Youth, the Eastman School of Music and Mengel, Metzger and Barr & Co. LLP. The Rochester Fringe Festival is made possible by the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature.

2014 Fringe Sponsors include: First Niagara, New York State Council on the Arts, University of Rochester, The Rochester Area Community Foundation, Rochester Institute of Technology, The Ames Amzalak Memorial Trust, Boylan Code LLP, Waldron Rise Foundation, The Elaine P. and Richard U. Wilson Foundation,The City of Rochester, The County of Monroe, SUNY Geneseo, Wegmans, Nocon & Associates, Max and Marian Farash Charitable Foundation, the Mary Mulligan Trust, East Avenue Inn & Suites, WHEC TV, City Newspaper, Democrat and Chronicle, WXXI, Yelp, Broccolo Lawn & Tree Lawncare, Scott Grove, McCarthy Tents & Events, VisitRochester, City Blue, The Pike Company, Heineken, Dundee, IEC Electronics, The College at Brockport, Nazareth College, Bernard & Ann Lib Kozel Family Foundation, LaBella Associates, Waldron Rise Foundation, C.P. Ward, Midtown Athletic Club, Fred & Floy Willmott Foundation, Benderson, The Distillery, Wolk Foundation, Konar Enterprises, Benderson, VisitRochester, mü by LiDestri Spirits, Jennifer Jones Jewelry, the Wilson Foundation, the Spindler Family Foundation, Mengel Metzger Barr & Co LLP, the YMCA, House of Guitars, Rural Metro, the Rubens Family Foundation, Hamilton AV, Kids Out and About, ESL Foundation, Canandaigua National Bank & Trust, AAA Western & Central New York and other supporters

Photo credit: Will Stawser

For more information, visit: rochesterfringe.com, facebook.com/RochesterFringeFestival, @RochesterFringe, instagram.com/rochester_fringe

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