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West End-Bound Spice Girls Musical VIVA FOREVER Launches Official Website!


As BroadwayWorld previously reported,  Judy Craymer's new musical, VIVA FOREVER, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, will open in the West End before the end of the year. The musical, to be directed by Paul Garrington, will reportedly open at the Piccadilly Theatre in Decmber 2012.

The show has just launched an official website! Check it out at:

Viva Forever! is enthused with the positivity, energy, humour and excitement that encapsulated The Spice Girls. Their global hit songs tell a vibrant story about identity, friendship and the quest for fame taking the ethos of girl power and applying it to today's celebrity-obsessed culture.

The Spice Girls were a British pop girl group formed in 1994. The group comprised Victoria Beckham, Melanie Brown, Emma Bunton, Melanie Chisholm, and Geri Halliwell. They were signed to Virgin Records and released their debut single, "Wannabe" in 1996, which hit number-one in more than 30 countries and helped establish the group as a "global phenomenon".

They have sold over 75 million records worldwide, making them the best-selling female group of all time.  The group became one of the most successful marketing engines ever, with their global grosses estimated at $500–800 million between 1996 and 1998, and the group earned up to $75 million per year.

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