Skip to main content Skip to footer site map

VIDEO: Meet the Man Behind the Show Posters- Frank 'Fraver' Verlizzo Visits Backstage LIVE with Richard Ridge- Watch Now!

16 of Fraver's rejected Broadway posters are available to purchase!

Seeing your favorite Broadway stars live on a Broadway stage may not be a reality for a while, but that doesn't mean you can't enjoy them live from your screen. BroadwayWorld's Richard Ridge is keeping up with all of their latest projects on Backstage Live, bringing you in-depth interviews twice weekly.

Watch below as he chats with the man behind so many of the Broadway posters you know and love- Frank "Fraver" Verlizzo. 16 of his designs have become available for purchase as framed posters in a special charity ecommerce store to benefit Broadway Cares/Equity Fights AIDS.

One year after Broadway's shutdown, America's leading theater poster designer, Frank "Fraver" Verlizzo, has partnered with Gelato, the world's fastest and greenest production platform for customized products made locally and on demand. Together they have created a special online charity store - Broadway is Alive - featuring Fraver's previously unseen, rejected or alternative poster designs for some of Broadway's and American theater's most famous shows.

With all profits benefiting the philanthropic heart of Broadway, Broadway Cares/Equity Fights AIDS, lovers of the stage can purchase high quality framed posters of the designs that nearly were for the first time, as well as learn more about the production of some of the most iconic designs.

"They asked me if I would be willing to do something with my posters to benefit a charity. And why would I say no to that?" said Fraver. "So we came up with the idea of using the rejected or unpublished posters, since that seems to have bene the most popular section of my book. So we thought going further and printing the posters would be great."

In a career spanning six decades, Fraver created the posters for Broadway shows including Sweeney Todd: The Demon Barber of Fleet Street (1979), Twentieth Century (2004), Follies (2011), and Misery (2015), but is perhaps best known for his design for the theatrical production of The Lion King (1997).

These 16 posters - some of which have never been shown to the public - are included in this collection of "rejected" alternative designs and concept sketches. They feature Fraver's work on some of Broadway's most successful and iconic shows including The Lion King. The compilation also features speculative designs for projects which never went beyond the drawing board, such as Into the Woods (1987), Cabaret (2003), Dracula: The Musical (2004) and Matilda (2012).

The full designs and more information can be found at www.broadwayisalive.com. Watch below to get a sneak peek and behind-the-scenes stories about the designs!




Related Stories

From This Author - Backstage With Richard Ridge


VIDEO: Arielle Jacobs and Jake David Smith on Their Fairytale Experience in BETWEEN THE LINES
August 2, 2022

A new musical is enchating audiences off-Broadway! Between the Lines, based on the novel by international bestselling author Jodi Picoult and Samantha van Leer, is now in performances at the Second Stage's Tony Kiser Theater. In this video, watch as Arielle Jacobs and Jake David Smith check in with BroadwayWorld's Richard Ridge to chat about their histories with the show, finally bringing it to life onstage, and so much more!

VIDEO: Paulo Szot and Melanie La Barrie Are Shaking Up Shakespeare in & JULIET
July 31, 2022

Shakespeare is getting a re-write. This fall, & Juliet will finally arrive on Broadway, flipping the script on the greatest love story ever told, to the iconic pop anthems of Max Martin. Two of its stars are Broadway favorite Paulo Szot and direct from the West End, Melanie La Barrie, who play Lance and the Nurse. In this video, catch up with the pair as they continue their run in Toronto and get ready to take the show on the road to New York City.

VIDEO: Kate Reinders Teases a New Season of HIGH SCHOOL MUSICAL: THE MUSICAL: THE SERIES
July 26, 2022

Summer is here and all good theatre kids are at theatre camp! In the new season of High School Musical: The Musical: The Series, which premieres July 27 on Disney+, the Wildcats head to Camp Shallow Lake. Watch this video as Watch below as Kate Reinders chats with Richard Ridge about what's in store for Miss Jenn this season!

VIDEO: Betsy Wolfe and Stark Sands Get Ready to Bring & JULIET to Broadway
July 24, 2022

& Juliet, the new musical featuring the iconic pop anthems of Max Martin, is due to arrive on Broadway this fall! Two of its stars are Broadway favorites Stark Sands and Betsy Wolfe, who play Shakespeare and Anne Hathaway. In this video, catch up with the pair as they continue their run in Toronto and get ready to take the show on the road to New York City!

VIDEO: T. Oliver Reid Talks Taking Over as HADESTOWN's New Hermes
July 21, 2022

A new man is singin' a sad song on the road to hell. Just last month, original Broadway cast member T. Oliver Reid officially took over the role of Hermes in Hadestown on Broadway. Watch this video as he checks in straight from his Hadestown dressing room to chat about everything from his rise to the role to what's new with BTC and so much more.