Proceeds from New HAMILTON T-Shirt to Benefit Gilder Lehrman Institute

By: Nov. 23, 2016
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Tony Award-winning musical Hamilton and Creative Goods Merchandise LLC partner with the design firm RED for a limited edition "History has its Eyes on You" T-shirt benefiting the Gilder Lehrman Institute of American History.

Through Hamilton's education program, students gain access to a dynamic and contemporary introduction to one of the nation's founding fathers and the infancy of our democracy. The Broadway blockbuster has been integrated into classroom studies encouraging further engagement with and appreciation of American history. Creative Goods, LLC president Pete Milano wanted to join the fight to help educate America's next generation of young, scrappy and hungry leaders by donating $10 of each shirt sold to the Gilder Lehrman Institute of American History.

The limited edition "History has its Eyes on You," available through 2016, was designed by Rogers Eckersley Design (RED) ( a branding company focused on sports, entertainment, and cultural arts whose work is driven by the goal of building meaningful human connections through design.

Shirts will be available for purchase on Friday, November 25 at and and on December 2 in The Hamilton Shop located across the street from the Richard Rodgers Theatre in New York City at the Paramount Hotel (235 West 46th Street). Creative Goods Merchandise LLC, the only supplier of official merchandise for Hamilton.

The Hamilton Shop celebrated its opening on October 7 2016, featuring a unique line of products including t-shirts, hoodies, hats, books and more. The Hamilton Shop will be open through the holiday season with doors opening daily at noon. Exclusive products will be added over time, keeping the line fresh; all products are designed and produced by Creative Goods. The fully developed retail line is available in store and online at: and

The Gilder Lehrman Institute is proud to partner with Hamilton and The Rockefeller Foundation on the Hamilton Education Program. Title I schools are invited to see the musical and to integrate Alexander Hamilton into classroom studies. The Hamilton Education Program is part of the Gilder Lehrman Institute's broader mission to improve the teaching and learning of American history. Made possible through a grant by The Rockefeller Foundation to the Gilder Lehrman Institute, high school students in Title I schools in New York City, Chicago, and selected tour cities will each pay just a "Hamilton" ($10) to see the performance.

The Institute has more than twenty years of experience developing educational programming in American history. In addition, the Gilder Lehrman Collection is a unique archive of 60,000 primary sources, including a love letter from Alexander Hamilton to his fiancée, Elizabeth Schuyler. For more info on the Gilder Lehrman Institute see

Creative Goods Merchandise is proud to be bringing the exclusive merchandise of Hamilton from Broadway to this one-of-a-kind storefront. The leader in live entertainment merchandising, Creative Goods has been building brands online and in theaters since 2008. Founder and president Peter Milano partners closely with clients to develop, design, produce and market custom product lines that speak to audiences and evolve with each show, going beyond memorabilia to extend marketing reach. Creative Goods has worked with over 75 memorable theatrical brands, with 22 currently live, including Hamilton, Blue Man Group, Chicago, Waitress, Cats and the upcoming production of Escape to Margaritaville.

With book, music and lyrics by Lin-Manuel Miranda, direction by Thomas Kail, choreography by Andy Blankenbuehler, music direction/orchestrations by Alex Lacamoire, Hamilton is based on Ron Chernow's biography of Founding Father Alexander Hamilton. The musical won eleven 2016 Tony Awards including Best Musical, Score, Book of a Musical, Direction of a Musical, Choreography and Orchestrations. Mr. Miranda received the Pulitzer Prize for Drama for Hamilton.

HAMILTON is the story of America's Founding Father Alexander Hamilton, an immigrant from the West Indies who became George Washington's right-hand man during the Revolutionary War, and was the new nation's first Treasury Secretary. Featuring a score that blends hip-hop, jazz, blues, rap, R&B and Broadway, Hamilton is the story of America then, told by America now.

The musical is produced by Jeffrey Seller, Sander Jacobs, Jill Furman and The Public Theater.

The Hamilton Original Broadway Cast Recording - recipient of the 2016 Grammy for Best Musical Theatre Album and a regular on numerous Billboard top 10 lists - is available everywhere nationwide.

HAMILTON: The Revolution, Lin-Manuel Miranda and Jeremy McCarter's book about the making of the musical, is on sale and has been a selection on The New York Times Best Seller List.

The Chicago production of Hamilton opened on October 19. A touring production begins a 21-week run in San Francisco in March 2017, followed by a 21-week engagement in Los Angeles. A London production will be mounted, also in 2017.

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