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Michael Redman Acquires HHC Promo Division to Launch Red Rising Marketing

Michael Redman and Hugh Hysell just announced that Redman has acquired the full service marketing and promotions division of HHC Marketing. A new firm will be launched and known as RED RISING MARKETING.

Redman is a leader in the theatrical marketing industry with a decade and a half experience, including the last ten years where he has served as Vice President of HHC Marketing. In that role, he has overseen promotions and marketing for such hit shows as Jersey Boys, Cabaret, The Boy From Oz, Colin Quinn Long Story Short, Xanadu, SILENCE! The Musical, numerous productions at the York Theatre Company, and over 150 Broadway and Off Broadway shows. This is in addition to recent work with Logo TV’s The A-List New York (seasons 1 and 2).

Redman and RED RISING MARKETING are representing the upcoming revival of Jesus Christ Superstar, Jersey Boys, The York Theatre Company, Silence! The Musical, the upcoming productions of Triassic Parq The Musical, 7th Monarch, the return NYC engagement of Mummenschanz, 20at20 and other upcoming projects. Redman will also take over the operation of

Redman says, “I am thrilled to be taking over the marketing and promotions division of HHC from Hugh and re-launching it as Red Rising Marketing. Entertainment and Marketing are two of my passions and being able to combine the two in a career has truly been amazing. The creation of Red Rising Marketing continues this dream for me. My goal with Red Rising Marketing is to ensure that our clients continue to see great results and increased attendance.”

Hugh Hysell will continue to manage the other HHC Marketing business divisions that include representation of sales (including and, the Gay networking event company “,” and the Broadway street team company “Teams on Broadway.”

“I am thrilled to hand HHC’s promotions division over to my long-time colleague Michael Redman. This move will allow me to focus on the rapidly fast growing business of BroadwayBox and devote my energy to new projects in development,” said Hugh Hysell, President of HHC Marketing.

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