INDUSTRY: Social Insight Report - April 16th - Carousel and Children of a Lesser God Top Growth!
Top With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.
Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.
The top growing current Broadway musicals were Carousel (13.75%), My Fair Lady (8.09%), Summer (5.62%), Mean Girls (4.40%) and Dear Evan Hansen (4.04%).
The top growing current Broadway plays were Children Of A Lesser God (40.65%), Cursed Child (11.76%), The Iceman Cometh (11.57%), Three Tall Women (5.62%) and Angels in America (3.13%).
The top growing upcoming Broadway productions was King Kong (3.18%), .
The top growing shows this week on Facebook were Cursed Child (+81,539), Hamilton (+955), Come From Away (+668), Summer (+593) and Once On this Island (+490).
The shows with the least growth were Book of Mormon (-490), The Phantom of the Opera (-385), Wicked (-191), The Lion King (-50) and Chicago (-7).
The Broadway shows which had the most growth being talked about on Facebook were Cursed Child (+82,381), Hamilton (+6,980), Come From Away (+3,048), The Phantom of the Opera (+1,718) and Children Of A Lesser God (+1,062).
The Broadway shows which are down most being talked about on Facebook were Mean Girls (-18,028), The Lion King (-6,593), Frozen (-4,787), Anastasia (-3,454) and Aladdin (-2,525).
Check Ins Growth
The Broadway shows up in check ins for last week were Mean Girls (+1,209), Summer (+1,121), Cursed Child (+1,062), Hamilton (+1,061) and Kinky Boots (+999).
The top growing shows this week on Twitter were Hamilton (+1,929), Dear Evan Hansen (+969), Once On this Island (+472), Mean Girls (+422) and Waitress (+287).
The shows with the least growth were Book of Mormon (-124), Bronx Tale (+9), Beautiful (+13) and Chicago (+15).
The top growing shows this week on Instagram were Dear Evan Hansen (+21,743), Mean Girls (+4,554), Hamilton (+3,352), Cursed Child (+2,030) and Children Of A Lesser God (+1,692).
The shows with the least growth were Play That Goes Wrong (+11), Three Tall Women (+16), King Kong (+17) and Beautiful (+53).
In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.
Top Musical - Carousel
Top Play - Children of a Lesser God