INDUSTRY INSIGHT: Weekly Grosses Analysis - 5/29; ONCE, MORMON & SALESMAN Have Best Week's Ever!

By: BWW Special Coverage May. 29, 2012

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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

ONCE, the 11 time Tony nominated musical just had its best box office week yet at the Bernard B. Jacobs Theatre, grossing $820,323 for the week ending May 27, 2012.

THE BOOK OF MORMON, winner of nine Tony Awards including Best Musical, has broken the house record of Broadway’s Eugene O’Neill Theatre for the 34th time. The show earned $1,609,477.71 for the week ending Sunday, May 27, in the 1,068-seat O’Neill, one of Broadway’s smallest theatres.

Arthur Miller’s DEATH OF A SALESMAN broke the house record of the Barrymore Theatre for the seventh time and had its first million dollar week, grossing an extraordinary $1,014,413.31 with only seven performances for the week ending May 27, 2012. The strictly limited engagement opened on March 15, 2012.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 5/27/2012.

Top 5 by This Week Gross

WICKED	$1,896,633
THE LION KING	$1,809,051
THE BOOK OF MORMON	$1,609,478
EVITA	$1,567,080
SPIDER-MAN TURN OFF THE DARK	$1,506,692

Bottom 5 by This Week Gross
DON'T DRESS FOR DINNER ($172,657), GODSPELL ($218,077), THE LYONS ($222,985), THE COLUMNIST ($280,502), OTHER DESERT CITIES ($294,942)

Top 5 by This Week Gross vs. Last Week Gross

HARVEY	$164,497
SPIDER-MAN TURN OFF THE DARK	$129,293
MARY POPPINS	$94,918
DEATH OF A SALESMAN	$70,661
WICKED	$65,440

Bottom 5 by This Week Gross vs. Last Week Gross
MEMPHIS ($-116,984), GHOST ($-93,212), War Horse ($-83,200), MAMMA MIA! ($-70,996), JERSEY BOYS ($-59,646)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$183.90
DEATH OF A SALESMAN	$140.68
THE LION KING	$134.81
WICKED	$131.38
EVITA	$126.77

Bottom 5 by Average Ticket Price
DON'T DRESS FOR DINNER ($43.05), THE LYONS ($58.40), THE COLUMNIST ($61.74), HARVEY ($64.44), GODSPELL ($65.82)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	129.33%
WICKED	112.82%
DEATH OF A SALESMAN	107.47%
THE LION KING	107.03%
EVITA	94.01%

Bottom 5 by Gross % of Potential
THE LYONS (25.35%), DON'T DRESS FOR DINNER (25.59%), GODSPELL (28.53%), PRISCILLA QUEEN OF THE DESERT (40.04%), JESUS CHRIST SUPERSTAR (40.65%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
NEWSIES	101.5%
THE LION KING	100.0%
WICKED	99.8%
DEATH OF A SALESMAN	99.4%

Bottom 5 % of Seats Sold of Total Seats

THE LYONS (44.2%), GODSPELL (56.3%), PRISCILLA QUEEN OF THE DESERT (61.0%), END OF THE RAINBOW (61.2%), VENUS IN FUR (63.1%)

Top 5 by Seats Sold This Week vs. Last Week

HARVEY	2600
MARY POPPINS	2109
SPIDER-MAN TURN OFF THE DARK	1036
THE PHANTOM OF THE OPERA	562
PETER AND THE STARCATCHER	360

Bottom 5 by Seats Sold This Week vs. Last Week
MEMPHIS (-1176), PORGY AND BESS (-1173), GODSPELL (-931), ONE MAN, TWO GUVNORS (-802), ANYTHING GOES (-786)

That's all for this week... Other statistics that you'd like to see? Let us know!

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