Guthrie Launches 'Midsummer' Micro-Site

The Guthrie is pleased to announce the launch of a new micro-site to showcase its upcoming production of A Midsummer Night's Dream. Designed by Twin Cities-based Gorton Studios, www.MyMidsummer.com uses Flash animation to capitalize on the fantastical fairy world created in Director Joe Dowling's signature production, building off the show artwork created by SpotCo, the Guthrie's New York-based creative agency.

The new micro-site, which is also reachable from www.guthrietheater.org, offers six interactive areas, including spots where visitors can hear directly from the cast and creative team, watch behind the scenes videos of the production process, get the latest news, send eCards to friends and customize their computer desktops and MySpace pages with the Midsummer art.

The site, which launched today, follows a similar backend structure of Guthrie's main site, which was also designed by Gorton. Adding this level of Flash elements to the simple, straightforward navigational structure of the site is unique in this setting.

A glorious celebration of young love and the power of imagination, A Midsummer Night's Dream begins previews April 12 and plays through June 22, 2008. Tickets are priced from $24 to $69 and are on sale through the Guthrie Box Office at 612.377.2224, toll-free 877.44.STAGE and online at www.guthrietheater.org.

About Gorton Studios

Founded in 2001, Gorton Studios (www.gortonstudios.com) is a full-service web development and design firm that focuses on developing sites that are user-friendly and easy-to-manage. Gorton Studios' work has won numerous regional and national awards, including praise and attention by Newsweek, Time and Yahoo.com.

About the Guthrie

The Guthrie Theater, founded in 1963, is an American center for theater performance, production, education and professional training. The Guthrie is dedicated to producing the great works of dramatic literature, developing the work of contemporary playwrights and cultivating the next generation of theater artists. Led by Director Joe Dowling since 1995, the Guthrie opened their new three-theater home on the banks of the Mississippi River in Minneapolis in June 2006.

The Guthrie is located at 818 South 2nd Street (at Chicago Avenue), in downtown Minneapolis. To purchase tickets or season subscriptions call the Guthrie Box Office between 10 a.m. and 8 p.m. daily at 612.377.2224 or toll-free 877.44.STAGE. For more information, or to purchase tickets online, visit www.guthrietheater.org.