Audience Rewards Names Official National Loyalty Program

On the occasion of The Broadway League's Annual Industry Conference, AUDIENCE REWARDS has been named the official national patron loyalty program for Broadway.

"As the trade association for the commercial theatre, we believe that AUDIENCE REWARDS can become a powerful marketing platform for producers and theatre owners operating in New York and around the country to work cooperatively to expand the national audience for Broadway," commented Charlotte St. Martin, Executive Director, The Broadway League.

AUDIENCE REWARDS was introduced in September 2006 as a national appreciation program for Nederlander theatres across the United States. "In devising this program, we believed it would serve the needs of the industry," says James L. Nederlander, President, The Nederlander Organization. With The Broadway League's endorsement and ongoing collaboration with other theatre owners, we will continue to develop Audience Rewards as a tool to serve the collective business needs of the industry and, more importantly, the desires of our patrons in New York and in their own home town."

AUDIENCE REWARDS helps every theatergoer "Make Every Performance More Rewarding." Membership is free and includes points towards theatre tickets, travel and merchandise; special offers, access to special events and much more. Consumers can enroll at the official site, www.audiencerewards.com, an inclusive online information resource for Broadway, Off-Broadway, National Touring Shows and other live entertainment events. It features production notes for shows, links directly to the authorized ticketing company for each venue.

Speaking on behalf of The Broadway League's national membership, Tom Gabbard, CEO of Blumenthal Performing Arts Center, said, "Audience Rewards is an important step forward for the Broadway.  This unprecedented marketing coalition reflects the national scope of the Broadway industry. Theatre owners, producers and presenters now have a sustainable platform for improving customer service, promoting new benefits and delivering value-added experiences that are essential ingredients in attracting and keeping our patrons."